Lousy Rousey

Lousy Rousey is a New Zealand-owned activewear brand based in North Canterbury, designing practical, affordable and durable clothing for women with active lifestyles. Founded by a farming mum, the brand is built around creating comfortable, functional activewear that supports women whether they're working outdoors, exercising or embracing everyday adventures.

At KISHKA, we partnered with Lousy Rousey to create high-quality commercial photography and videography that reflects the brand's personality, values and products. Our content was designed for use across their website, social media and marketing campaigns, helping showcase the quality of their activewear while creating a consistent and engaging visual identity.

Explore a selection of our commercial photography and video production for Lousy Rousey below.